The Three Major Aspects of Good Roller Banner Design You shouldn’t Forget

If you are thinking of having a unique roller banner made for your business, you will be happy to know that roller banners (and any other type of banner, for that matter) have been proven to be one of the best resources you could ever have when it comes to effective printed advertising.

With a roller banner, you have the advantage of being able to promote your business and your offerings in a simple and straightforward way that is easy for your target market or audience to understand. But in order for your roller banner to have the greatest impact on your target audience, there are some important aspects in designing it that you should not forget.


  1. Your company logo

In your quest to impart as much information as you can in your roller banner, you may be forgetting one essential thing: your company logo. That being said, make sure your company logo is placed at the top of your roller banner so that it can easily be seen by anyone looking at your banner. Along with your company logo, your core or main message should also be placed at a good level – preferably eye level – so that anyone viewing your roller banner gets your message right away. If you have a company slogan that says it all, for example, then its placing in your banner should be prioritised.

  1. The direction of your message

Keep in mind as well that the direction of your message on your roller banner is of great importance. Your target audience, whether you are selling or promoting a product or selling a service, will read from left to right and from top to bottom, so when you fill your banner with your message or information, it should follow this particular format. Additionally, you should keep the words in your banner to a bare minimum so you do not give your audience so much information that they can’t properly digest it. Stay away from the temptation of filling your banner with too much info, which can be too overwhelming – you can simply provide more information to your audience through other means, such as brochures or flyers.

  1. The importance of high quality images

Anyone will tell you that images are important, as most individuals are attracted to visuals and graphics. But when thinking up the images to use in your roller banner, make sure they are of the highest quality. Low quality or low resolution images can give your audience a less-than-satisfactory impression about your company. The images you choose for your roller banner should not be less than 300 dots per inch, or DPI. If you can, try not to use an image that you just got from a website – chances are this would be of low quality. If you cannot find the right images for your roller banner, you can always seek help from roller banner printer specialists like Roller Banners UK (find out more about their special yet affordable services at, who may be more than capable of providing you with a bespoke, high quality image and design.

At the end of the day, with the right choice and the right knowledge and information, you should be able to come up with a truly effective roller banner that you would be proud of and wouldn’t hesitate to display anywhere – be it at your own business premises, an event or exhibit, or outdoors.