New Year’s e-Resolutions: What Will Yours Be?

2016 is a year in which e-commerce will increase its dominance, mobile will come of age, and social media will emerge as a key marketing tool for businesses. These are just a few of the possible outcomes of a year that has only just begun.


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In 2015, online spending in the UK hit £114 billion. The figure was up by 11 per cent year-on-year, with £24.4 billion of this total being spent in the past two months alone.

What steps can businesses take to secure their share of the ever-growing online marketplace?

Seeking assistance from a professional agency, such as which offers web design in Cheltenham, is a good start. However, you will also need to understand the trends that 2016 will introduce in order to make sure that the New Year’s resolutions you make can be kept.

Scroll Wars

One of the biggest design battles that could define 2016 will be between sites that embrace extended or indeed infinite scrolling and those that take the opposite approach.

Infinite scrolling, as popularised by sites such as Twitter and Instagram, has come back to the forefront of design. However, there is also a movement in the other direction towards an approach that requires minimal scrolling and presents each page as a singular unit that is easy to view in bite-sized chunks.

The use of touchscreen mobile devices does make scrolling an appealing mechanic to maintain, but intelligent design decisions could lead to a real shake-up.

Flat is Back

Aesthetically, the trend that will impact digital branding this year will be flat design, as evidenced in everything from Google’s new logo to the latest version of Apple’s iOS.

Besides simply seeking a change of pace, flat design is being embraced because it works so well on mobile platforms. When it comes to optimising page load speeds, flat design works better.

Eliminating Stock Photography

Stock photographs are the bread and butter of many sites, but this leaves a lot of businesses with a web presence that seems overly generic.

In 2016, companies are less likely to raid stock image libraries for static pictures to add to pages and more likely to embrace unique photos generated in-house while also relying on multimedia content and other elements to stand in the place of bland images.