How To Make Your Shelves Sell Your Products For You
Businesses depend on proper shelving solutions more than you would think. Not only do they have to make sure that they have adequate storage area for items on that they are selling, they also need to have adequate storage space for visual displays and additional inventory items (stockroom, etc.).
In addition to this, businesses need to make sure that their shelves are placed strategically so that specific shoppers see what you want them to see. The layout of your shelves can potentially make a would be express shopper leave with three or four bags of items instead.
The retail industry is just as equally about psychology as it is about business. So if you’re a new business who has some new shelves to fill or an old business that’s looking to change things up a bit, here are a few tips to follow.
The Layout Is Important
The arrangement of your shelves is what’s important. You don’t want to be too overbearing, there’s no need to force your products down your customer’s throats, that might just end up alienating or irritating them. You just want to let them that you have that they want or need, even when they aren’t looking for those specific things.
Supermarkets are one of the easiest and most common retail environments in which these techniques can be used; however, as long as your retail store incorporates shelving these same principles can be used.
This is where you will most likely need to make your biggest impression. It is very important that your entrance helps your customers get into a shopping mindset, so to speak. Your goal here is to pull individuals into your store from outside as well as also get them interested and invested enough to want to go deeper into your store.
Your shelves and other storage areas here should be filled with items that are colorful and eye catching, generally very interesting, and also products that are on sale as well.
Front To Middle
This is where you would place your average items and/or items that people wouldn’t normally buy without buying something else. For example, if you own a fishing supply store then you could place fishing apparel like vests and gloves here. Similarly, a grocery story could put their fresh vegetables and fruit here or their bakery.
Middle To Back
This is the area that most of your customers were initially looking for when they walked in. Most of your popular items should be placed on your shelves here so that if customers actually wanted something here they would have to pass things that they may not have initially wanted but now feel compelled to get.
The same fishing supply store would have their rods and reels here while a grocery store would have foods like milk, eggs, etc.
This is where you put smaller items that are relatively inexpensive. The idea here is that someone waiting in line would feel an impulse to grab one or two of whatever is placed here without going too far over their current total.
The fishing supply store would have things like colorful lures here and the grocery store would have gum, sweets, and chocolate.
As a retailer, it is your job to not only have the most efficient shelving solution, you also need to understand how to utilize your shelfs so that they sell your products for you. Proper layout and product placement can go a long way.